About Me

Toby Guillette is a Swiss Army knife -- he cuts through the chaos to help brands and businesses endure the ever-changing landscape of the social web. With 7 years of social media marketing expertise, Toby connects his passion for epic adventures in the mountains with MacGyver-like social media marketing skills. Whether he’s training for expedition or helping a business find its online voice, Toby’s grit and strategic vision will elevate your brand.

Does your brand have what it takes to endure?


Toby Guillette

I’m here to help you navigate the chaos of the ever-changing social web to discover your online business potential.

I have developed and executed social media marketing strategies for clients ranging from non-profits and start-ups to corporations with enterprise social media platforms.

What do you need help with? Connect with me today!


Outdoor Adventure Films in San Diego

BY admin / digital storytelling, video / 0 COMMENTS

I'm a huge fan of watching films that showcase outdoor adventure athletes following their passions and going big. The other day I realized that October is a big month for screening outdoor films and documentaries in San Diego. So I've decided to share the stoke by rounding up info for each show including trailers and links to book your tickets online. Just make sure you book your tickets soon -- 2 of these shows are already sold out!



Radical Reels 

Huck-it! Drop-it! Get stoked and grab your tickets to this year's presentation of the most outrageous films from the 37th annual Banff Mountain Film Festival. Bike tough trails, paddle wild waters, ski steep slopes, and hang on to your seats for the best jaw-dropping mountain sport films! RADICAL REELS is dropping big! (via http://www.adventure16.com/)

When: Thurs., October 3rd, 7pm

Where: La Paloma Theatre, Encinitas

Tickets: Call A16: (619) 283-2374 to buy tickets over the phone

When: Friday, October 4th, 7pm SOLD OUT!

Where: San Diego Natural History Museum


In The High Country

In the High Country is the result of a year-long collaboration between filmmaker Joel Wolpert and mountain-runner Anton Krupicka. The film follows Krupicka’s evolution in running from his roots in Niobrara, Nebraska, to the Roost, his pickup truck home, and the miles in between; from itinerant shenanigans to speed soloing on the Flatirons. (via http://thewolpertinger.com/)

In the High Country (official teaser) from Joel Wolpert on Vimeo.

When: Monday, October 7th

Where: Injinji Headquarters, Sorrento Valley

Address: 10373 Roselle St

San Diego , CA 92121


Mile, Mile and a Half

The Muir Project Presents: MILE...MILE AND A HALF In an epic snow year, a group of artists leave their daily lives behind to hike & record the historic John Muir Trail. From Yosemite to Mt. Whitney: 219 miles in 25 days. Along the way, they are joined by musicians, painters, teachers & other adventure-seekers. In the midst of the grandeur & daily grind, they discover what matters most is the opportunity to seek inspiration & adventure wherever & whenever you can, with those around you. Mile... Mile & A Half is the feature-length documentary of that journey. (via http://themuirproject.com/)

MILE... MILE & A HALF (trailer 1) from The Muir Project on Vimeo.

When: Thursday, October 10th

Where: AMC Fashion Valley 18

Address: 7037 Friars Rd, San Diego, California 92108

Time: 7:30pm

Tickets - SOLD OUT!

Reel Rock

Sender Films and Big UP Productions bring San Diego a mind-blowing, palm-sweating pump-fest of climbing flicks for the 8th annual REEL ROCK Film Tour. The Reel Rock Film Tour takes audiences to the boundary of what is thought possible.  From the world’s longest free solos, to the most demanding sport climbs these are heart-pounding tales of superhuman skill and determination. It's all part of the cinematic tour de force that is REEL ROCK VII. The tour stop is hosted by UC San Diego Outback Adventures and Allied Climbers of San Diego. (via https://recreation.ucsd.edu)

REEL ROCK 8 Trailer from Big UP Productions on Vimeo.

When: Wednesday, October 16th

Where: UCSD Porters Pub

Time: 8pm

When: Thursday, October 17

Where: La Paloma Theater in Solana Beach

Time: 6pm & 8pm


Way of Life

For some, embracing the mountains is not just part of life—it’s a way of life. The search for snow shapes not only how they approach these peaks, but also how they approach the world. And whether athletes spend their days dropping first descents in Alaska, lapping the local mountain, or training for the Olympics, they’re part of a community built around a shared passion. The bonds that form from this community transcend continents and cultures, transforming strangers into friends. After all, a smile on a powder day needs no translation. (via http://www.tetongravity.com/films/way-of-life/)

When: Wednesday, October 23rd

Where: Belly Up Tavern in Solana Beach



Get your popcorn ready!


Recent Posts


Latest Comments



Skinfit enhances the active lifestyle of outdoor enthusiasts by delivering innovative sports apparel of superior quality, functionality, and design. Products feature maximum moisture transfer, temperature management, ergonomic cuts, elasticity, low pack weight, and attention to detail.


ORP Endurance Team Black

The Off Road Pursuits Endurance Team is comprised of hand-selected members that reflect what being a well-rounded endurance athlete is all about.



RunJunk.com's mission is to help endurance athletes run better, longer, and more efficiently by providing the best selection of gear specifically made with them in mind. Enter "toby10" at checkout for 10% off your next order!

Contact Me

Don't be a stranger!

Let's Keep in touch

Have an opportunity, got a question, or just want to say howdy? Drop me a line any time. I'm always available to chat. If you’d like to follow along with my adventures, check out any of the links below.

Name: Toby Guillette